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Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story. Basically, Redskin marketing was more successful than the team itself, proving once again
Smart Home
Many of you know that I'm a huge (and frustrated) Washington Redskins fan. And so it is with some delight when the worlds of Apple, marketing and football collide, as they did in this story. Basically, Redskin marketing was more successful than the team itself, proving once again
Smart Home
So I saw Apple's new television commercial and this new webpage that they just put up. Seemingly all good marketers are doing some green angle with their product messaging these days. But does this matter to most purchasers? Let me ask my audience this simple question. Does the
Smart Home
So I saw Apple's new television commercial and this new webpage that they just put up. Seemingly all good marketers are doing some green angle with their product messaging these days. But does this matter to most purchasers? Let me ask my audience this simple question. Does the
Smart Home
Ok, replace the word Apple in the title with any company's name and the answer if often "Yes." Many times a company - after the type of success that Apple has enjoyed with the iPod and iPhone - finds itself at a strange place. Runaway success breeds expectation
Smart Home
Ok, replace the word Apple in the title with any company's name and the answer if often "Yes." Many times a company - after the type of success that Apple has enjoyed with the iPod and iPhone - finds itself at a strange place. Runaway success breeds expectation
Smart Home
Here is an email I received today from Apple about MobileMe. Notice the rare apologetic tone and down to earth message. Begin forwarded message: From: "MobileMe" Date: August 18, 2008 6:18:23 PM PDT To: MobileMe member > Subject: MobileMe Update > We have already made many
Smart Home
Here is an email I received today from Apple about MobileMe. Notice the rare apologetic tone and down to earth message. Begin forwarded message: From: "MobileMe" Date: August 18, 2008 6:18:23 PM PDT To: MobileMe member > Subject: MobileMe Update > We have already made many
Smart Home
In a rare example of Apple's ability to admit a mistake, numerous sites have reported on Steve Jobs' letter to employees about the poor decision to launch MobileMe at the same time as the iPhone 3G. Usually Apple times these things pretty well - but everyone knows how
Smart Home
In a rare example of Apple's ability to admit a mistake, numerous sites have reported on Steve Jobs' letter to employees about the poor decision to launch MobileMe at the same time as the iPhone 3G. Usually Apple times these things pretty well - but everyone knows how
Smart Home
Brief interruption to our irregularly scheduled programming: Dimdim is very close to releasing Dimdim v4.0 which, among other things, will introduce Mac Desktop Sharing, or "screencasting" as they call it (it's like iChat's Mac Screensharing but totally inside a web browser) And the
Smart Home
Brief interruption to our irregularly scheduled programming: Dimdim is very close to releasing Dimdim v4.0 which, among other things, will introduce Mac Desktop Sharing, or "screencasting" as they call it (it's like iChat's Mac Screensharing but totally inside a web browser) And the
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